May 18, 2021
Role of Social Media Influencers in Promoting Cultural Products
by Anindita Patra
Today social media platforms have become an important tool to promote products and
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May 15, 2021
by Diego Rinallo, Kedge Business School
In the HIPAMS India project, we co-created heritage-sensitive intellectual property and marketing strategies with folk artists from
Read MoreMay 18, 2021
May 15, 2021
November 09, 2020
August 20, 2020
August 03, 2020
This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.
