Action Filter

Festival Notice on Attribution and Hashtags

One of the many efforts of ours has been to create awareness among the people and stakeholders regarding the art forms- Patachitra, Chau and Baul  and the attribution of the artists. The village festivals attract a huge crowd and we thought it to be the best way to sensitize a large number of people within a short span.  Bilingual signage were developed and put up during the POT Maya (Patachitra Festival held ay Pingla), Chau Jhumur Utsav (held at Balarampur) and Baul Fakiri Utsav (held at...

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February 2020

Packaging is the perfect vehicle for strengthening a brand’s identity. By using packaging to tell a story, brands aim to create an association that is relevant while capturing their heritage, however old or young that may be. Similarly in the case of Patachitra and Chau Mask the brand building with packaging as one of the many tools is what we undertook.

Eco-friendly packaging was developed for different products like sarees, t-shirts coasters, kettles with Patachitra motif. The...

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Art Codes

January 2020

At the HIPAMS workshops the participating community artists stated that film and documentary makers, amateur and professional photographers often visit the artists’ villages to record their process of art making, performances and using it in their creative endeavour. The researchers or journalists often visit their villages to interview the artists about the art tradition, daily lives to publish papers, books or news reports. Sometimes those feature or documentary films are made for...

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This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.