Category: Blog

Culture as an Influencer

May 18, 2021

Role of Social Media Influencers in Promoting Cultural Products

by Anindita Patra

Today social media platforms have become an important tool to promote products and

Empowering heritage artists through digital storytelling and awareness of intellectual property rights

May 15, 2021

by Diego Rinallo, Kedge Business School

In the HIPAMS India project, we co-created heritage-sensitive intellectual property and marketing strategies with folk artists from

Through a new lens: Stepping into the real world of dance as heritage

November 09, 2020

by Kavya Iyer Ramalingam

Here, I share some reflections based on my work as a student intern with Charlotte Waelde and Harriet Deacon on the HIPAMS India project, which

Sustainable development and Intellectual Property Rights: The case of Patachitra and GI

August 20, 2020

by Benedetta Ubertazzi
‘Green GI’ and Sustainable Development
 Intellectual property rights (‘IPRs’), particularly geographical indications (‘GIs’), can

Cultural Industry and the Pandemic: Needs and Challenges

August 03, 2020

 by Anindita Patra

“In these unstable and uncertain times, we need to look to the things that unite us – the things that show us the world in all of its variations

Traditional art goes digital in times of crisis

May 26, 2020

by Anindita Patra

“We tell ourselves stories in order to live” –Joan Didion

Stories of hope, stories of a brighter tomorrow is what keeps us going especially

Codes, Codes, Codes

February 10, 2020

by Charlotte Waelde

The idea of using ‘codes’ to help the Patachitra, Chau and BaulFakiri communities when engaging with cultural organisations – such as film makers,

Heritage-sensitive Intellectual Property and Marketing Strategy development workshops with the Patachitra, Chau and Baul artists

January 16, 2020

by Anindita Patra

The month of September was a month of learning, interaction and sharing of stories by the rural artists practising Patachitra, Chau and Baul.
Heritage-sensitive

Young heritage entrepreneurs learning from experienced small business owners in Kyrgyzstan

December 26, 2019

by Harriet Deacon

In October 2019, I joined ten young heritage entrepreneurs and colleagues from CACSARC-kg, a NGO based in Kyrgyzstan, on a six-day field trip between Bishkek

Critical Analysis and Comparison of Banarasi Sari and Patachitra GI

November 01, 2019

by Benedetta Ubertazzi
Banarasi Sari
Banarasi Sari is a centuries old artisanal form of embroidered, hand-woven silk fabrics originating in Banaras, India. The community