Understand the heritage-sensitive IP and marketing approaches for traditional artists.
We are organising an online symposium with media, cultural studies, design, marketing, business and law schools on community heritage, marketing and IP protection on February 1, 2021 between 3 pm to 5 pm.
The aim is to develop greater sensitivity to protection of IP rights of the traditional artists in contemporary creative outputs produced as collaborative efforts of both the urban contemporary artists and the traditional artists.
As you are aware, across India and globally, traditional artists are now collaborating with diverse creative endeavours with the contemporary artists, designers, researchers, festival organisers, craft entrepreneurs, photographers and filmmakers and media people. As these traditional artists meld their deeply rooted cultural traditions and skills with those of the contemporary creators and as they create new works together, concerns regarding recognition and rights of the traditional artists are raised both within the heritage communities and in the public sphere.
We have been listening to the experiences and concerns of the traditional artists and there are evidences that lack of attribution and recognition of their artistic and IP rights are the key challenges. Art Codes or Codes of Ethics outlining ethical approaches are developed in consultation with the artists to address these challenges.
Through this webinar we aim to share the concerns and Art Codes with the faculty and students from media studies, mass communications and journalism, cultural studies, business and marketing, law, human resource development and other relevant departments. The objective is to have participatory discussions and understand how current professional courses are addressing sensitisation of young artists/professionals on the aspect of IP protection of traditional artists who often participate in their film/publication etc.
The speakers are Ananya Bhattacharya, Director, banglanatk dot com, Dr. Charlotte Waelde, Professor of Intellectual Property Law in the Centre for Dance Research at Coventry University, Dr. Diego Rinallo, Associate Professor of Marketing & Consumer Culture in KEDGE Business School, Paranjoy Guha Thakurta, writer, speaker, anchor, interviewer, teacher, analyst/commentator, publisher, producer, director and consultant – https://www.paranjoy.in/, Suman Chitrakar, Patachitra artist, Girish Khyapa, Baul artist.
Please click here to register in advance for this symposium. After registering, you will receive a confirmation email containing information about joining the symposium.
This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.
