The team walked around the Patachitra artists’ village, interacted with the artists informally and saw their scroll paintings, listened to the songs, visited the community museum to know about the different types of Patachitra, stories and the process of art making along with tools. Later they held the workshop in the Folk Art Centre with a group of 15 participants to learn more deeply about their heritage attributes, change of context and the art making, skill transmission, market and audience and their concerns about heritage and future generation.
This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.
