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A signature story is an intriguing, authentic, involving narrative with a strategic message that enables a firm to
grow by clarifying or enhancing its brand, customer relationships, organization, and/or the business strategy.
This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.
