Many NGOs and community organizations are paving the way towards sustainability of the cultural heritage and well-being of the practicing communities. Here are some relevant resources for the NGOs and community organizations. Toolkit is one of the major outputs of HIPAMS project. It helps organization to understand the process behind heritage-sensitive commercialization of the heritage products. See the toolkit to understand the collaborative processes behind heritage-sensitive commercialization of the heritage products. The HIPAMS strategies are developed and implemented with active participation of community artists. Learn how the workshops helped the communities in contributing to the whole process. Digital stories are excellent vehicles for promotion. Take a look to the digital stories on Patachitra, Baul Fakiri music and Chau dance and mask. Here are some interesting case studies from India and around the world. Here are some key strategies developed for heritage-sensitive marketing and promotion. Have a look at these journal articles which are relevant for organizations working with traditional artist communities. We organized several webinars to bring together stakeholder for detailed discussion on:

Community Heritage, Marketing and IP protection

 IP, ICH and Sustainable Development

Promoting Heritage Products and Cultural Tourism and the role of geographical indications


This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.