Good policy environments are helpful in flourishing creative industries. Support of govt. departments is important to successful implementation of strategies related to heritage-sensitive marketing and promotion of heritage products. Here are some policy briefs  developed to highlight the existing gap in policies to protect the rights of the community artists and to promote ICH. Toolkit is one of the major outputs of HIPAMS project. It helps policy makers to understand the importance of policies behind heritage-sensitive commercialization of the heritage products. Here are some interesting case studies from India and around the world. Policy makers can have a look at the Art codes  which have been developed to protect the rights of the traditional artist communities. Digital stories are excellent vehicles for promotion. Take a look to the digital stories on Patachitra, Baul Fakiri music and Chau dance and mask. Here are some interesting case studies from India and around the world. Have a look at these journal articles which are relevant for the policy makers. We organized several webinars to bring together stakeholder for detailed discussion on:

Community Heritage, Marketing and IP protection

 IP, ICH and Sustainable Development

Promoting Heritage Products and Cultural Tourism and the role of geographical indications

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.