Intangible cultural heritage and the tradition bearers are often focus of the research carried out by scholars. Some HIPAMS outputs are relevant for the researchers and academia. Researchers and academics can have a look at the Art Codes which have been developed to protect the rights of the traditional artist communities. Have a look at these journal articles written by the scholars pursuing similar research interests. Digital stories are excellent vehicles for promotion. Take a look to the digital stories on Patachitra, Baul Fakiri music and Chau dance and mask.

We organized several webinars to bring together stakeholder for detailed discussion on:

Community Heritage, Marketing and IP protection

 IP, ICH and Sustainable Development

Promoting Heritage Products and Cultural Tourism and the role of geographical indications

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.