Social media workshops with 12 Purulia Chau dancers and 8 Chau mask makers of Purulia were organized. The participants learnt how to post photos in Facebook and write appropriate and relevant text to promote their art form. The concept of hashtags was discussed and how to use suitable hashtags was shown with example. Most of the participants did their own post in their respective community page in Facebook. Some participants have created their account in Instagram to share their stories.
This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.
