Dr. Diego Rinallo has a PhD in business administration & management Bocconi University, Milan, where he later worked as an assistant professor. His multidisciplinary research interests link marketing and consumer behavior with tourism studies, anthropology, geography, history and cultural studies. His work has been published in leading peer-reviewed journals (e.g. Journal of Marketing and Journal of Business Research) and academic publishers such as Oxford University Press, Emerald, and Routledge.

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.