Niloy Basu has a degree in information technology and a post graduate qualification in Sustainable Development from Staffordshire University, UK. He has 18 years’ work experience in the development sector including developing community-based collectives and building the entrepreneurial and business skills of ICH practitioners. He has led projects on alternative livelihoods, tourism, art and crafts across India, including West Bengal, Bihar and Odisha and managed large-scale art and culture-based livelihood and community outreach projects in West Bengal and Odisha. He gained experience on ICH through an ICHCAP workshop in Korea, the UNESCO Category II centre providing training for the region. He has also led initiatives for registration of geographical indications for five craft traditions from West Bengal. He will be the Project Manager. He will manage implementation of project activities in India, and assist in the development and implementation of HIPAMS with communities, including the registration of IP rights.

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.