Total 18 artists participated in the workshop. Most of them were aware about the digital platforms but only few of them have used for promotion for their art form. In the workshop artists were made aware of their IP rights. The importance of collective marketing was presented by the HIPAMS team citing various practical examples. Artists were made aware of digital storytelling as a powerful tool for promoting the traditional art form. A series of capacity building trainings on social media, digital storytelling were discussed with the artists. It was also planned to use signage for the visitors for proper acknowledgement of artists and to use the appropriate hashtags.
This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.
